[Below is an OCR Scan of the document - there may be errors]
Playdium Entertainment Corporation
Media Release - December 17th, 1999
Ultimate Place to Play Launches in Edmonton March 24
Playdium Edmonton Offers 37,000 Square Feet of FUN! For All -
Toronto, ON-Playdium Entertainment Corporation today announced the opening date for Playdium Edmonton -- Edmonton's premier entertainment destination that will be the ultimate place to play!
Located in the West Edmonton Mall, reality will meet fantasy at Playdium Edmonton where more than 180 state-of-the-art attractions are featured over the 37,000 square feet facility. Built at a cost of more than $12.5 million, Playdium Edmonton will feature adrenaline-pumping interactive attractions, high-tech corporate meeting rooms, a concessions bar, a restaurant, a Playdium Roots™ Store and a Playdium Sports bar. Since announcing the intent to open Playdium Edmonton, Playdium Entertainment Corporation has selected two of the world's top design and architect firms, Rockwell Group and Scéno Plus, to create the entertainment environment for the next generation of Playdium-branded entertainment centres.
The New York-based Rockwell Group is best known for its highly dramatic architectural projects for such clients as Disney, Sony, Radio City, Cirque du Soleil, and the Coca-Cola company. The Rockwell Group is also leading the design of the permanent theatre for the Academy of Motion Picture Arts and Sciences in Los Angeles.
"Edmonton will love this experience. Theatrical effects, scenographic installations, acoustics and visual angles will give the visitor the feeling of being transported to another place in time." said Steven Warsh, President and Chief Operating Officer, Playdium Entertainment Corporation. "It's taken longer to incorporate the design but Playdium Edmonton will be all that more exciting because of it"
"Playdium Edmonton will bring a number of 'firsts' to the city. From design to proprietary attractions, we'll be unveiling an unparalleled entertainment experience," said Jon Huss ran, chief Executive Officer. "Every inch of Playdium Edmonton is designed to give the visitor the feeling of being transported to another place in time and space. Fun-seekers will journey into a galaxy of high speed thnills, interactive adventures and adrenaline-pumping motion simulators-all for the cost of about two movie tickets."
"Whether it's enjoyed as an interactive playground by day or hotspot at night, Playdium Edmonton features a new spirit of play and social interaction," said Steven Warsh, President
and Chief Operating Officer for Playdium Entertainment. "For kids, young adults or families, for singles. tourists, or Alberta's corporate clientele - Playdium Edmonton will set the new
standard for an unparalleled entertainment experience."
At opening, Flaydium Edmonton will employ 130 full and part-time workers in jobs that range from management, food and beverage to retail, security, maintenance and the highly enviable PlayMaster positions. Playdium's highly motivated team will ensure the highest level of
customer satisfaction at all times.
On December 18, Playdium Edmonton will open a storefront where consumers can purchase Gift Certificates, and specialty retail items. information on Playdium membership loyalty program, PlayerOne, can be obtained and bookings for group sales events and birthday parties will be available.
The West Edmonton Mall, aptly described as the mecca of Canadian malls, is a 5.2 million square foot complex featuring shops, restaurants, and recreational facilities spanning the equivalent of 48 city blocks in the prestigious west end of the city.
Playdium Entertainment Corporation is the leader in the introduction of location-based entertainment centres in Canada and is dedicated to developing and operating entertainment centres worldwide. Playdium operates Playdium Mississauga, Playdium Burnaby and most recently Playdium Toronto. in addition, Playdium Entertainment Corporation equipped and operates 37 game centres across Canada, including Playdium TechTowns at Famous Players.
For more information contact:
Jennifer Rideout or Raisin McGlynn
Temple Scott Associates, Inc.
(416) 360-6183, ext. 222 / 231
Jon Hussman
Playdium Entertainment Corporation
(416) 593-9703